This is as much a treatment as it is a moisturizer.
Because it costs so much more than anything else I put on my face, I primarily use it when there’s something else going on in addition to dryness: windburn, heat on my face, irritation of some kind, itching, or soothing the occasional kitty-kiss-that-became-a-love-bite. Nothing feels more soothing than this very rich, albeit expensive, cream. Most of my moisturizers are freebie samples or basic drugstore creams that I use daily; this costs too much to use every day. If it were more practical, I’d use it every day! Sadly, many stores exclude Dr. Hauschka products from other discounts they may be offering on other things.
If you have dry skin or are prone to sunburn or wind, and want a feel-good cream that smells strongly of fresh roses, and you don’t mind the price, go for it! I know some people say it’s too rich but I have dry skin so it’s perfect. I’m in my 40s.
A bit of trivia: when asked, this is the moisturizer Madonna says she uses. Of course she’s also had a mini facelift or more, but she still looks pretty good in her mid-50s and can afford any cream she wants.